![]() ![]() Increased focus on both purchase and service experience Possession or ride experience – changing preferences Seamless customer experience journey management with digital adoption Auto manufacturers and OEMs must adopt a retail approach for digital-savvy customers Automobile buying experience shifting from physical to digital 1 Customer experience and behavior trends in automotive industry triggered by digital transformation.Here are 5 trends on how the automobile industry is evolving to meet changing consumer behavior and expectations. But the future of mobility in the automotive industry doesn’t lie in the features offered for the vehicle but lies in redefining what “moves consumers” emotionally when they purchase an automobile. One major factor of digital transformation is mobility where customers want to get everything done from their always evolving smartphones. The industry must quickly find new ways to adapt to this growing customer need or risk being left behind. One could even go on and say there is a clear shift from RPM (Revolutions Per Minute) to EPM (Experiences Per Mile) when it comes to customer needs from their automobile. The recent innovations in automobiles are designed to complement the overall driving experience of a consumer. Digital is revolutionizing the automotive experience for consumers. The automotive industry is one of the major industries that has witnessed a massive digital transformation in recent years. ![]()
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